AGRICULTURAL EXTENSION AND COMMUNICATION FACE-TO-FACE REVIEW SUMMARY NOTES Prepared by IGMangulabnan
Modern Agricultural Extension Service in Europe.
Modern Agricultural Extension Service in the United States.
What are land-grant colleges and universities?
Agricultural Extension in the Local Context.
Post-Independence Period.
Post-Martial Law Years: Cory Aquino Administration.
Local Policies and Mandates.
Local Government Code of nineteen ninety-one.
Mandanas-Garcia Supreme Court Ruling
Executive Order Number one hundred thirty-eight s. twenty twenty-one
- Salient features of Executive Order one hundred thirty-eight
Theoretical and Practical Frameworks of Agricultural Extension
General Agricultural Extension Approach
Commodity Specialized Approach
Training and Visit Approach
Agricultural Extension Participatory Approach
Farming Systems Development Approach
Educational Institution Approach
Extension Methods and Techniques
Five general types of meetings:
Practice of Agricultural Extension
Basic Principles of Extension
Principle of Cultural Difference
Principle of Participation
Principle of Adaptability
Principle of Grassroots Organization
Sustainable Agriculture Framework
Communication in Extension
Attributes of Communication as a Process
Interaction through symbols.
Basic Elements of the Communication Process
The targets of communication.
Source characteristics that determine communication success - Credibility.
Factors salient to a receiver's persuasibility.
Anything that has meaning.
Factors that determine the message.
Symbols or language used in communicating; both sender and receiver should understand in order to communicate.
The specific outcome desired from the message.
Message vehicles in the form of:
The link that connects the source and the receiver.
Effective feedback mechanisms.
Interactive Models of Communication.
Methods of Influencing Behavior.
Openly influencing farmer's knowledge and attitudes.
Changing farmers' socio-economic structure.
Technology Diffusion and Adoption Process.
Characteristics of Innovation.
Stages in the Adoption Process.
Rogers' Innovation-Decision Model.
Objectives of Monitoring.
Examples of Monitoring Activities.
Examples of Evaluation Activities.
Adult Teaching and Learning.
Adult Learner Characteristics.
Principles of Adult Teaching and Learning
When do adults learn best?
Differences Between Pedagogy and Andragogy Dependence