Business Research: An Introduction

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2bg7-2026-03-15_17_41_46-business-research-unit-1.pdf

Unit-One Introduction of Research One point one - Meaning of the Research and Objectives of the Research. One point two - Component/Process of Research. One point three - Types of Research. One point four - Key concepts and terminology in Research.

Why we call it Research?

What is Research?

Dictionary definition: A careful investigation or inquiry specifically through search for new facts in any branch of knowledge.

Research refers to the systematic method consisting of enunciating the problem, formulating a hypothesis, collecting the facts or data, analyzing the facts and reaching certain conclusions either in the form of solution(s) towards the concerned problem or in certain generalizations for some theoretical formulation.

According to Fred Kerlinger, research is an organized enquiry designed and carried out to provide information for solving problem.

Business Research

Nature of Research

Nature of Research Continued

Objective of Business Research

Purpose of Business Research

Qualities of a Good Business Research

Process of Business Research

Types of Business Research

One. Quantitative Research

Characteristics of Quantitative Research

Two. Qualitative Research

Characteristics of Qualitative Research

Three. Applied Research

Characteristics of Applied Research

Four. Basic/Pure Research

Characteristics of Basic Research

Five. Exploratory Research

Characteristics of Exploratory Research

Six. Descriptive Research

Descriptive Research Characteristics

Seven. Explanatory Research

Characteristics of Explanatory Research

Eight. Primary Research

Characteristics of Primary Research

Nine. Secondary Research

Characteristics of Secondary Research

Ten. Cross-sectional Research

Characteristics of Cross-sectional Research

Eleven. Longitudinal Research

Characteristics of Longitudinal Research

Research Types

Key Concepts and Terminology in Research

Research Terminologies Continued

Overview

The document provides an overview of business research, detailing its systematic methods, objectives, and the significance of conducting research to inform business decisions. It covers various types of research methodologies and their characteristics.

Key Points

1Business research aims to systematically investigate business problems or opportunities
2The research process includes identifying problems, conducting literature reviews, and collecting data
3Different types of research include qualitative, quantitative, and exploratory research
4Good business research adheres to high ethical standards and clearly defined purposes
5Research findings should be replicable to be credible and useful.

Details

Category: Business and Finance

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