FOUNDATION OF SELF LESSONS & ACTIVITIES

PERSEN One: FOUNDATION OF SELF LESSONS & ACTIVITIES

ILO Four: Identifying and understanding strengths and weakness - Strengths and Weaknesses (SWOT Analysis)

The SWOT analysis is a foundational strategic tool used to evaluate the internal and external factors affecting an organization. The primary objective is to take the knowledge gained from this evaluation to formulate a strategy that aligns with the organization's environment.

Definition: SWOT stands for Strengths, Weaknesses, Opportunities, and Threats.

-The Micro Environment (Internal): Evaluates strengths and weaknesses inherent to the organization.

-The Macro Environment (External): Evaluates opportunities and threats outside the organization's control.

-Strategic Goal: To identify core competencies that create a sustainable competitive advantage. Received

. Internal Analysis: Strengths & Weaknesses

Internal analysis focuses on resources and capabilities to pinpoint the source of a firm's competitive advantage.