GENERATE YOUR BUSINESS IDEA

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GENERATE YOUR BUSINESS IDEA

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GENERATE YOUR BUSINESS IDEA GENERATE YOUR BUSINESS IDEA

About the Start and Improve Your Business (SIYB) Programme

The Start and Improve Your Business (SIYB) programme is a management-training programme developed by the International Labour Organization with a focus on starting and improving small businesses as a strategy for creating more and better employment for women and men, particularly in emerging economies. With an estimated outreach in over one hundred countries, it is one of the world's largest programmes in this field.

The programme has four inter-related packages - Generate Your Business Idea (GYB), Start Your Business (SYB), Improve Your Business (IYB) and Expand Your Business (EYB).

The International Labour Organization implements the programme using a three-tier structure comprising Master Trainers, Trainers and the end beneficiaries - potential and existing entrepreneurs. The Master Trainers licensed by the International Labour Organization are responsible for developing the capacity of the Trainers to effectively conduct SIYB training. Thereafter, the Trainers train entrepreneurs in SIYB packages. The International Labour Organization plays a critical role in identifying and disseminating best practices, carrying out trainings, monitoring activities, performing quality control and providing technical advice on the implementation of the SIYB programme.

About Generate Your Business Idea (GYB)

Authors and acknowledgements

One. What is this manual about?

Two. Who should read this manual?

Three. Objectives of this manual

Four. How to use this manual?

PART ONE

One. Do you have what it takes to be an entrepreneur?

PERSONAL CHARACTERISTICS, SKILLS AND YOUR SITUATION

ACTIVITY ONE

Field of business

Two point one. Field of business

Two point two. Type of business

Two point three. Identify your business field and type

Possible business fields:

Three. How to strengthen your entrepreneurial abilities and skills?

ACTIVITY TWO

A MARKET IS WAITING FOR YOU

Janet's experience

Now look at another case:

Two. What makes a business idea?

Two point two. What good or service will your business sell?

Two point three. Who will your business sell to?

Two point four. How is your business going to sell its goods or services?

Two point five. How much will your business depend on and impact the environment?

ACTIVITY THREE

PART THREE

ONE. Hamisi's experience

My business idea: Home or office packaging and moving service

Hamisi does not just focus on one idea:

TWO. How to identify your own list of business ideas?

THREE. Learn from successful business owners

BUSINESS IDEAS ANALYSIS FORM

ACTIVITY FOUR

BUSINESS IDEAS ANALYSIS FORM

Four. Draw from experience

Four point two. Other people's experiences

ACTIVITY Five

Five. Survey your local business area

Muthoni's experience

What Muthoni does:

ACTIVITY Six

Six. Scanning your environment

Six point one. Natural resources

Six point two. Characteristics and skills of people in the local community

Six point three. Waste products

Six point four. Import substitution

Six point five. Publications

Six point six. Trade fairs and exhibitions

ACTIVITY Seven

Seven. Brainstorming

ACTIVITY Eight

Eight. Structured brainstorming

ACTIVITY Nine

Nine. Your ideas list

PART Four

WHICH

WHAT

WHO

HOW

Two. Field study

Two point one. Conducting your interviews

Two point two. Who to talk to?

ACTIVITY Eleven

SWOT stands for: S

Three point one. Inside the business

Three point two. Outside the business

Advantages:

Disadvantages:

ACTIVITY twelve

PART five

ACTIVITY thirteen

ACTIVITY fourteen

Overview

The document serves as a manual for the Generate Your Business Idea (GYB) training programme, assisting individuals in identifying and selecting promising business ideas. It provides tools, assessments, and guidance for aspiring entrepreneurs to evaluate their capabilities and business options.

Key Points

1The GYB programme is aimed at helping individuals generate and select viable business ideas
2The training employs an active, problem-centered learning approach
3Various assessments help identify an individual's readiness to become an entrepreneur
4Examples of successful businesses illustrate practical applications of the concepts discussed
5The manual emphasizes the importance of personal characteristics and skills in entrepreneurship

Details

Authors: Milena Mileman, Sibongile Sibanda, Julius Mutio, Marek Harsdoff, Milan 'Divecha, Namsifu Nyagabona, Mike Oneko, Dorothy Katantazi, Stephen Kyalibulha, Mai Thi Lan Huong, Pranati Mehtha, Steve Raymond
Category: Business and Finance

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