Integrated Organisational Communication
Five point one. Introduction
Five point two. History and definitions of marketing
Five point three. Marketing perspectives
Five point three point one. Production-orientated perspective
Five point three point two Sales-orientated perspective
Five point three point three Marketing-orientated perspective
Five point three point four The marketing concept
Five point three point five Cause-related marketing
Five point three point six Social marketing
Five point three point seven Relationship marketing
Five point four The traditional marketing mix
The traditional four Ps are explained in more detail below:
Five point four point two Price
Five point four point three Place (distribution channel)
Five point four point four Promotion (marketing communication)
Five point four point five Interrelation of the elements in the marketing mix
Five point four point six Expansion of the marketing mix elements
Five point five Marketing management
Five point five point one The steps in the marketing plan
Step one: Situation analysis
Step two: Marketing opportunities
Step three: Marketing objectives
Step four: Strategies and action plans
Step Five: Financial control and budget
Project title - Zoom PEP Generations
Integrated viewer participation
Drama-advertising interaction
Twelve Month Moving Average
Generations pepped up with new ad campaign
Integrated marketing communication
Six point one. Introduction
Six point two. Definition of integrated marketing communication
Six point three. Development of IMC
Six point four. Components of IMC
Six point five. Environmental analysis
Six point six. The promotional mix
Six point six point one Personal selling
Environmental effects on personal selling
The future of personal selling
Six point six point two Sales management
Six point six point three Sales promotion
Six point six point four Publicity and media
Six point six point five Marketing public relations
Six point six point six Advertising
The creative advertising process
Six point six point seven Direct marketing
Six point six point eight Sponsorship
Six point six point nine The Internet
Technological developments
Six point seven The relationship marketing perspective
Six point eight A global marketing perspective
Six point nine Ethical issues of IMC
Contextualisation of traditional advertising
Eight point one. Introduction
the history of advertising
classification of advertising
advertising and its role in the marketing mix and the overall communication strategy of the organisation
advertising consumer response theory
Eight point two. A brief history of advertising
Eight point two point one. The evolution of advertising
The Industrial Revolution
The mid-nineteenth century onwards
Eight point two point two. The evolution of advertising media
Eight point two point three The evolution of advertising content
The informational role of advertising content
The creative role of advertising content
Eight point two point four The development of advertising in South Africa
Eight point three. Defining the nature of advertising
Eight point four. Classification of advertising
Eight point four point one. Classification by purpose
Primary and selective demand advertising
Corporate image advertising
Non-commercial and commercial advertising
Action or response advertising
Eight point four point two Classification by target audience
Business-to-business advertising
Eight point four point three Classification by geographic area
International advertising
Eight point four point four Classification by medium
Eight point five point one The marketing role
Eight point five point two The communication role
Eight point five point three The economic role
Eight point five point four The societal role
Eight point six Advertising and its role in the marketing mix and overall communication strategy of the organisation
Eight point seven. Advertising and its role in society
Eight point seven point one. The demand-creation debate
Eight point seven point two. The shape-versus-mirror debate
Eight point seven point three. The over-commercialisation debate
Eight point seven point four The untruthful or deceptive advertising message debate
Eight point seven point five The advertising-to-children debate
Eight point seven point six Advertising's impact on other societal issues
Eight point eight Advertising consumer response theory
Eight point eight point one The three-order paradigmatic consumer response model categorization
The traditional sequential paradigm
The hierarchy of effects model
The innovation adoption model
The information processing model
The factorial variability paradigm
The integrated information response model
The Foote, Cone and Belding planning model
The inclusive facets paradigm
The facets model of effects
Eight point eight point two An integrated marketing communication internal response model
Eight point nine. The ethics of advertising
Budget airline takes on FIFA ahead of the World Cup
Integrated online communication
Ten point one. Introduction
Ten point two. Key terminology for integrated online communication
Ten point three Contextualizing integrated online communication
Ten point four The digital divide
Ten point five Online processes
Ten point six. Push and pull mechanism
Ten point seven. Information overload
Ten point eight. Online marketing
Ten point eight point one. Development and nature of online marketing
Economical factors that contributed to the development of online marketing are:
Ten point eight point two. The online marketing mix
Ten point eight point three. The ten Cs of online marketing
Ten point eight point four. Differences between online and traditional marketing
Ten point eight point five Internet resources for online marketing
Ten point eight point six Online marketing applications
Customer service and support online
Ten point eight point seven Integration of online marketing with traditional marketing
Ten point eight point eight Online marketing as a push and/or pull mechanism
Online marketing as a pull mechanism
Ten point eight point nine Advantages and disadvantages of online marketing
Ten point nine Social media marketing
Ten point nine point one Electronic word of mouth
Ten point nine point two Social media content platforms
Ten point nine point three Social media marketing
Ten point nine point four Creating a social media strategy for the organisation
Ten point eleven. Online advertising
To explain the nature of online advertising, a definition is developed below for the purposes of this discussion:
Ten point eleven point one. Development of online advertising
Ten point eleven point two Nature of online advertising
Unique characteristics of online advertising
Types or forms of online advertising
Online advertising functions
Ten point eleven point three Advantages and disadvantages of online advertising
Ten point twelve Online public relations
Ten point twelve point one Online public relations defined
Ten point twelve point two Differences between traditional paradigms and new online public relations trends
Ten point twelve point three Online public relations: a theoretical perspective
Ten point twelve point four Online public relations tools
Ten point twelve point five Integration of online public relations with traditional public relations
Ten point thirteen Online crisis communication
Ten point fourteen Web-based commercial communication.
Ten point fourteen point one. The integrated nature of web-based commercial communication
Ten point fourteen point two. Unique features of web-based commercial communication
Ten point fifteen. Summary
Use of social media marketing tactics for and during the launch of the Gautrain project
Gautrain's communication strategy and social media marketing tactics
Key strategic communication issues
Social media marketing tactics
Gautrain Facebook fan page
Gautrain Wikipedia article
Virgin Atlantic SA launches brand online through an integrated approach
Aiming to take flying to new heights
Five. Matthew Buckland's case study on page three hundred eighty-five:
Chapter eleven: Assessing organisational communication
INTERPERSONAL COMMUNICATION STRATEGY
Integrated communication campaigns
Thirteen point one. Introduction
Thirteen point two. Communication campaign - a definition
Thirteen point three. The integrated context of communication campaigns
Thirteen point three point one. The external context of campaign integration
Thirteen point three point two. The internal context of campaign integration
Thirteen point four. Communication campaign objectives
Thirteen point four point one. The nature of communication campaign objectives
Thirteen point four point two Types of objectives
Thirteen point five The interactive model of communication campaigns
Framework: the interactive model of communication campaigns
Establish the campaign topic
Create the communication message
Allocate resources and tasks
Produce the communication material
Phase One - the assessment phase
Identify the communication problem or opportunity
Identify the communicator
Identify the communication planner
Identify the target audience
Historical review and forecast
The central idea of the communication campaign
Social, political and economic environment
Relationship infrastructure
Checklist for Phase One: assess
Thirteen point five point two Phase Two - the creation phase
Stipulate the communication problem or opportunity
Define problems, strengths, weaknesses and opportunities
Describe the product, service or idea
Describe the position of the product, service or idea among audiences
Establish the campaign topic
Strategic communication objectives
Create the communication message
Allocation of resources and tasks
Relationship infrastructure
Produce the communication material
Checklist for Phase Two: create
Thirteen point five point three Phase Three - the implementation phase
Checklist for Phase Three: implement
Thirteen point five point four Phase Four - the evaluation phase
Corrective action and follow-up
Checklist for Phase Four: evaluate
Thirteen point six Summary
The two thousand three/four Communication Campaign
Communication vehicles for 'external' audiences
Mine and company communication
Normal Retirement Benefits
A graphic overview of your Pension Fund benefits
Members approaching retirement
Facilitation of get-togethers
Communication vehicles for 'internal' audiences
Human resource (HR) officers