Pitching Stage
Pitching Stage
One. KOL Review for influencer work ethics, response rate and risk/scandals before pitching a. Problem: I'm not sure if the KOL I'm pitching is brand safe, responsive, or has good work ethics
Better to check with the respective local IMs regarding their work ethics and response rate if you're proposing new KOL
b. Reviewing for Issues, Gossip, and risks
Make sure you follow your local news/entertainment outlet for updates. It's easy to spot celebrity scandal but a bit difficult for Influencer scandals
Run it through Chat GPT, then check the news link outlet if its legit
Two. KOL Pitching
Two. KOL Pitching
a. Problem: KOLs are difficult to reach out to when clients have approved them. (unresponsive, no social contacts, email, and phone)
Check all social channels to reach them out to
Initial contact: Email
Secondary contact: Social channels (Facebook, Instagram, Telegram, Viber, Whatsapp)
Check with the local IM if they have worked with the KOL/s, ask for their favor to reach out in favor for you