CHAPTER SIXTEEN
CHAPTER SIXTEEN
Managing Retailing
Net-a-Porter created a luxury online shopping experience by merging editorial content and magazine-quality images to showcase products in its portfolio of eight hundred-plus designer brands. Source: Casimiro/Alamy Stock Photo
Learning Objectives After studying this chapter you should be able to:
Sixteen point one. Explain the key changes defining modern retailing.
Sixteen point one. Explain the key changes defining modern retailing.
Sixteen point two. Discuss the marketing decisions that retailers face.