Managing Retailing in the Modern Context: The Case of Net-a-Porter

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CHAPTER SIXTEEN

Sixteen point one. Explain the key changes defining modern retailing.

Sixteen point three. Describe how a company manages omnichannel retailing.

Sixteen point five. Describe the key aspects of wholesaling.

THE MODERN RETAIL ENVIRONMENT

KEY RETAILING DECISIONS

PRODUCT ASSORTMENT AND PROCUREMENT

SERVICES

fabindia CELEBRATE INDIA

STORE ATMOSPHERE

PRICING

INCENTIVES

COMMUNICATIONS

MANAGING OMNICHANNEL RETAILING

BRICK-AND-MORTAR RETAILERS

ONLINE RETAILERS

OMNICHANNEL RETAILING

MANAGING PRIVATE LABELS

Wholesaling

The Business of Wholesaling

KEY FUNCTIONS PERFORMED BY WHOLESALERS

marketing INSIGHT

SUMMARY

marketing SPOTINSIGHT

Questions

marketing SPOTINSIGHT CROMA

Questions

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