Marketing in Tourism and Hospitality

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MARKETING LESSON ONE and TWO

ELEMENTS OF MARKETING MIX

CORE MARKETING CONCEPTS

Products

VALUE, SATISFACTION, AND QUALITY

EXCHANGE, TRANSACTIONS, AND RELATIONSHIPS a. Exchange

SCOPE OF MARKETING IN TOURISM AND HOSPITALITY

ROLE OF MARKETING IN HOSPITALITY INDUSTRY

UNIQUE FEATURES OF TOURISM AND HOSPITALITY MARKETING

EXAMPLE CASE

MARKETING ENVIRONMENT

INTERNAL ENVIRONMENT

EXTERNAL ENVIRONMENT

CURRENT MARKETING TRENDS IN TOURISM AND HOSPITALITY

SUMMARY

UMBRELLA - TOURISM

PINEAPPLE - HOSPITALITY

LESSON THREE: CONSUMER MARKETS AND CONSUMER BUYING BEHAVIOR

THE FOUR TYPES OF CONSUMER BUYING BEHAVIOR

PERSONAL CHARACTERISTICS AFFECTING CONSUMER BEHAVIOR

Two. SOCIAL FACTORS

Three. PERSONAL FACTORS

BUYER DECISION PROCESS

Two. Information Search

Three. Evaluation of Alternatives

Four. Purchase Decision

Five. Post Purchase Behavior

Lessons from a Challenging Client Situation: Managing Expectations and Delivering Results

Why are bank employees striking despite the PLI pause?

Marketing in Hospitality and Tourism: Creating Value through Experiences

Master in Innovation and Business

Who Shapes the Visitor Experience?