Principles of Fisheries Marketing and Cooperations

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Principles of Fisheries Marketing and Cooperations

Introduction:

In this chapter, we are going through detail about the market for fisheries and cooperation. Marketing part recognized from various points of view like types of marketing, general principles of marketing, different methods of marketing, functions of marketing, marketing survey with their importance and method.

Along with these marketing, points we are discussing cooperative marketing which includes aims and the objective of cooperative marketing.

After that, we are discussing the history of the cooperative movement in India, the structure of cooperative marketing with basic functions of fisherman's cooperative societies. At last, we discussed the advantages of a cooperative society and about causes of slow progress in this marketing.

One point one. Market

Definition: Market means entire region (not only a place) where a commodity is brought and sold. i.e. area for potential exchange.

Types of Market

One point two. General Principles of Marketing

One point two point one. Concept of Marketing

Marketing Methods

One) Direct marketing method

Three) Co-operative marketing method

One) Direct marketing method

Two) Indirect marketing

Three) Co-operative marketing method

Four) State or government method

One point two point two. Functions of Marketing

Difference between buying and selling

Buying (Assembling)

Two) Function of physical supply

i) Transportation:

ii) Storage:-

Three) Facilitating function

i) Standardisation:-

One. Fishery Survey and ...

v) Market information:-

One point three

iv) Risk bearing:-

Risk causing factors are:-

v) Market information:-

One point three Market Survey

One point three point one Importance of Market Survey

One point three point two Methods of Market Survey

One) Personal interview method:-

Merits:-

Two) Mail survey method:-

One point four Channels of Distribution

One point four point one Types of distribution channels

Two) Indirect distribution channel

One point five Price Structure (Price formulation)

1.5 Price Structure (Price formulation)

One point six Problems in fish marketing

One point seven Co-operative marketing

One point seven point one Aims and objectives of co-operative marketing

Co-operative Society

One point seven point two Co-operative movement in India

One point seven point three Importance of co-operative marketing

One point seven point four History of co-operative movement in India

One point seven point six Functions of fishermen's co-operative

In India, M.S. is a leading state in co-operative marketing One point seven point five Structure of Co-operative marketing

One) Functions of Primary society

Two) Functions of District federation

Three) Functions of Apex state federation

One point seven point seven Features of character society

One point seven point six Functions of fishermen's co-operative societies

Two) Functions of District fedration

Three) Functions of Apex (state fedration)

One point seven point seven Features (or characteristics) of co-operative society

Two) Equal voting Rights

Three) Democratic Management

Four) Service Motive

Five) Distribution of Profit

Six) Cash Trading

Seven) State control and corporate status

Eight) Political and Religious Neutrality

Nine) Education

Ten) Co-operation Amongst co-operatives

Eleven) Limited Liability

Twelve) Bye-laws

Thirteen) Continuous life

Vidyabhartett

One point seven point eight Advantages of co-perative Society

One) Easy formation

Two) Open membership

Three) Democratic management

Four) Voluntary organisation

Five) Limited liability

Six) Low price

Seven) Tax Concessions

Eight) Suitable for weaker section

One point eight Remedies for improvement

Overview

The text delves into fisheries marketing, examining different marketing methods and the role of cooperative societies in improving fish marketing practices in India. It highlights the advantages and challenges of cooperative marketing while providing insights into market types and functions.

Key Points

1Fisheries marketing encompasses various methods including direct and cooperative marketing
2Cooperative marketing promotes collaboration among weaker sections for better market access
3The document outlines essential functions of marketing such as exchange, physical supply, and facilitating activities
4Challenges exist in marketing due to perishability and limited storage options for fish products
5The historical context of cooperative movements in India supports the development of fisheries marketing.

Details

Category: Business and Finance

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