Product and destination development
Product and destination development
Developing tourism products through a destination-based approach
Core idea Visitors experience a total destination system, not just a single attraction.
Learning outcomes
Learning outcomes
. Explain tourism product development and destination development, and their relationship.
. Identify the core benefit, actual product, and augmented or total experience.
. Apply the tourism product development process from audit to monitoring.
. Explain stakeholder roles, sustainability, quality, competitiveness, and resilience.
· Evaluate a proposed product using market, operational, social, environmental, financial, safety, accessibility, and quality criteria.