Retail Store Perceptions and Buying Behavior of Consumers

Retail Store Perceptions and Buying Behavior of Consumers Retail store perceptions and buying behavior of consumers: A case study in Saudi Arabia.

Abstract

This paper was deliberated the consumer buying behavior in purview of marketing mix activities in retail outlets in Saudi Arabia. Survey of one hundred fifty customers in Al Kharj region was revealed that majority were felt happy to shop at both organized and unorganized retail outlets. It was found that mainly the feel good factors for shopping had influenced more to prefer the both types of retail outlets. However, the sources of information that was influenced the customers was highly balanced due to their tendency to depend on different types of information sources. The buying decisions of customers were observed more routine and their responses were casual to different types of marketing mix activities that were undertaken by the retailers. It was observed that the factors like cheaper prices, bargains, and credits available at both organized and unorganized retail stores were not that much cumbersome factors that was influenced the sample of respondents in this study. Overall, from the perspectives of customers, this study was identified positive results of marketing mix activities undertaken at retail stores in Saudi Arabia.

fulfill the focused on consumer's needs and wants. This is to be accomplished by giving goods and services the particulars and amounts and at the spots, times, costs and terms that suit the consumer.

Introduction

Current marketing considers the consumer as the start and end of its exercises, in light of this idea, the association needs to plan, sort out, direct and control its assets and exercises keeping in mind the end goal to

As defined by Engel, Kollet and Blackwell, the study of behavior of consumers was the peoples actions and decisions while purchase the products in the market and their attitudes towards services of companies.

Consumer behavior is the investigation of how singular clients, gatherings or associations select, purchase, utilize, and arrange thoughts that would lead to the decision making of best selection of products from the view point of socio- cultural backgrounds of people in society.