Working document status and use
Two. Triangulated source foundation and reconciliation decisions
Four. Roots two Beans concept, two-sided value proposition, GAMMOT, and theory of change
Six. Methodological framework, research precedent, and rejected alternatives
Eight. Stimuli, instruments, fieldwork procedures, and analysis plan
Ten. Action standards, decision matrix, timeline, deliverables, and limitations
Twelve. Appendices: exact neutral concept, calculations, definitions, and references
One. Triangulated foundation
One point two. Triangulation conclusion
One point three. Reconciliation decisions required
Two. Industry opportunity and evidence boundaries
Two point two. Evidence ledger for market claims
Two point four Two-sided research audience
Two point five Alternatives and competitive frame
Three. Business problem, research issue, and value added
Three point two Research issue
Three point three Value added of this research
Three point four Innovation challenge
Four point one The neutral concept
Four point two Full operating model
Four point four GAMMOT's role
Four point five. Theory of change
Four point six. Separate buyer and farmer exposure architecture
Five point one. Management decision
Five point two. Primary research question
Five point three. Subquestions
Five point four. Directional hypotheses and governing proposition
Five point six. Legal terminology and classification safeguard
Six. Methodological framework and justification
Six point two. Why this design fits
Six point three. Analogous research precedent
Six point five. Phase-by-phase design
Seven point one. Units of inquiry
Seven point two. Farmer eligibility
Seven point three. Buyer sampling
Seven point four. Farmer qualitative sampling
Seven point five. Farmer survey sample-size recommendation
Seven point six. Proposed farmer quota architecture
Seven point seven. Recruitment and external-validity boundaries
Seven point eight. GAMMOT usability sample
Eight. Stimuli, instruments, and future fieldwork
Eight point two. Buyer-landscape KII and commercial-value guide
Eight point three. Farmer FGD and IDI guides
Eight point four Farmer survey modules
Eight point six GAMMOT task protocol
Eight point seven Pretest and field-quality sequence
Nine. Data analysis and integration
Nine point two Quantitative analysis
Nine point three Usability analysis
Nine point four RQ-method-analysis-decision matrix
Ten. Rigor, validity, reliability, and field-quality controls
Eleven. Ethics, data governance, and bias control
Eleven point two GAMMOT data governance
Eleven point three. Commercial and sponsor bias
Eleven point four. Legal and payment-governance prerequisite
Twelve point one. Severity definitions
Fourteen. Timing, governance, budget, and deliverables
Fourteen point two. Governance
Fourteen point three. Budget modules
Fourteen point four. Deliverables
Expected deliverables only after SMI commissions and implements the study:
Fifteen. Limitations and interpretation
Sixteen. Predictable panel challenges and defensible answers
Seventeen point one. Blocking decisions before fieldwork
Seventeen point two. Evidence and presentation inputs