The Psychology of Travel

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MODULE ONE THE PSYCHOLOGY OF TRAVEL

LEARNING OBJECTIVES:

At the end of this chapter, you should be able to:

· discuss the factors that motivate the people to travel;

· elucidate the relationship of needs, wants and motives to tourist motivation;

· describe the push/pull model;

· explain the relation between motivations listed in travel literature, discuss Plog's Psychographic Tourist Profile, and describe the characteristics of psychocentrics, allocentrics and midcentrics;

· identify the characteristics of travelers based on purpose;

· explain the Iso Ahola's Model of Social Tourism; and

· analyze the travel constraints

The Psychology of Travel

A. Motivation for Travel

· Active Recreation: Going on a mountain biking trip or a surf camp to get the adrenaline flowing.

Two. CULTURAL MOTIVATORS - Include the desire to know about other countries- their music, art, folklore, dances, paintings, and religion.

Examples:

· Heritage: Visiting a museum in Florence to see Renaissance art in person.

· Immersion: Staying in a remote village to learn a traditional cooking method.

Three. INTERPERSONAL MOTIVATORS - Pertain to the desire to meet other people, visit friends or relatives, escape from routine, from family, and neighbors.

Examples:

· VFR (Visiting Friends and Relatives): Flying across the country for a family reunion or a best friend's wedding.

· Socializing: Joining a "singles cruise" or a group tour specifically to meet new people.

Four. STATUS and PRESTIGE MOTIVATORS - concern ego needs and personal development. Included in this group are trips related to business, conventions, study, and pursuit of hobbies and education. Travel would enhance one's recognition and good reputation.

Examples:

· Recognition: Visiting an "exclusive" or "hidden gem" destination that few others have seen.

B. Travel as a Means to Satisfy a Need and Want

C. Relationship of Needs, Wants, and Motives

How They Work Together

PUSH / PULL MODEL

Push Factors:

Pull Factors:

MASLOW'S THEORY OF MOTIVATION AND TRAVEL MOTIVATIONS

PLOG'S PSYCHOGRAPHIC TOURIST PROFILE

Profile Type

ISO AHOLA'S MODEL OF SOCIAL TOURISM

The Escaping Force (Leaving things behind)

The Seeking Force (Finding something new)

CLASSIFICATION OF TRAVELERS BASED ON PURPOSE

Pleasure / Personal Travelers

TRAVEL CONSTRAINTS

ACTIVITY ONE: TRAVEL PERSONALITY POSTER (Individual Activity)

Overview

The document delves into the psychological aspects of travel motivation, examining how personal and social needs influence individuals' travel choices. It also classifies travelers based on different motivators and integrates psychological theories to explain the dynamics of travel behavior.

Key Points

1Travel motivations are driven by personal, cultural, and interpersonal factors
2The Push/Pull Model categorizes motivations into internal desires and external attractions
3Maslow's Hierarchy of Needs is applied to understand travelers' functional and aspirational needs
4Plog's Psychographic Tourist Profile classifies travelers based on risk tolerance and personality traits
5Travel constraints can significantly affect individuals' ability to travel despite their desires.

Details

Category: Psychology

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