Who shapes the visitor experience?
Who shapes the visitor experience?
International organizations, Philippine agencies, Tourism stakeholders
One system.
Many bodies.
Shared outcomes.
GLOBAL
GLOBAL
INTERNATIONAL
NATIONAL
LOCAL
Sets shared principles, standards, data, and cooperation
Builds policy, promotion, infrastructure, regulation, and investment
Turns plans into destination services, ordinances, products, and protection
Coordination is the link between policy and the actual visitor experience.
International organizations solve cross-border tourism problems
Travel crosses borders-so safety, sustainability, statistics, skills, and market access need cooperation beyond one country.