One point one. Traditional Media
One point one. Traditional Media
Meaning / Concept
Traditional media refers to advertising channels that existed before the rise of the internet, such as newspapers, magazines, radio, television, billboards, cinema, and point-of-purchase displays. These media were historically the primary tools for building brand awareness and influencing consumer purchasing decisions.
Even today, traditional media remains relevant where audiences regularly consume print or broadcast formats, especially for mass communication and local marketing.
Types of Traditional Media
Types of Traditional Media
One. Print Media
Includes newspapers, magazines, journals, brochures, and directories. It communicates through printed content and visual layouts.