CONSUMER DECISION PROCESS
CONSUMER DECISION PROCESS
Explaining tourist behavior
Why tourist behavior is a decision process
Satisfaction Complaints or praise Reviews and word of mouth Repeat or new choices
Learning outcomes
Explain the consumer decision process and its relevance to tourist behavior.
Describe the stages from need recognition to post-trip evaluation.
Distinguish internal, external, and situational influences on tourism choices.
Analyze perceived risk, information sources, digital platforms, companions, price, and prior experience.
Apply the framework to a realistic tourist situation.
Preparatory question
Preparatory question
Think about the last leisure trip you took or seriously considered.
What made you want to travel?
Where did you look for information?
Which alternatives did you compare?
What finally determined your choice?
What did you tell other people afterward?