Hi all, Thank you for the work you brought to our second ses

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Chapter 1

Chapter 1

Hi all,

Thank you for the work you brought to our second session - there was real substance on the table: a structured budget with two scenarios and three benchmarks, a complete organisation chart in both full-scale and adapted-team versions, a niche/emerging artist list with serious MENA research across four research streams, an extended competitor map, and a first list of funding bodies. That is more than I expected at this stage, and I want to acknowledge that before anything else.

I also want to flag a practical point at the start. The materials reached me only at the end of our meeting. That means we used the hour together discovering the work rather than discussing it. Going forward I would like to receive everything you have prepared at least two days before each meeting - that becomes our new standard. For meeting three on Monday first June, that means materials in my inbox by Saturday thirtieth May at the latest. This isn't bureaucracy; it's what allows the hour we have together to be a real conversation rather than a first read-through.

Below: what I took away from the meeting, the strategic shift you proposed and why it matters, my analysis of the materials with a few specific points that I think will sharpen the project considerably, what I'd like to see at meeting three, and the updated meeting calendar.

The shift you proposed: three days to one day

The shift you proposed: three days to one day

The strongest moment of the meeting was not a piece of finished work - it was an idea. You came in and proposed reducing the festival from three days to a single day, with two architectural options: one stage or three stages, the three stages mapped onto the three goddesses (Isis, Hathor, Bastet) as distinct genre/curatorial worlds. That decision didn't come from me. It came from you, during your preparation, and I want to be explicit that I think it is the right direction.

Why this is strong

One housekeeping point: closing the three-nights branch

Day + evening programming: the structural opportunity

Artistic Director: a real figure, not a testimonial

Sponsors: the same logic, plus a thought on numbers

Categories to prioritise

Categories to filter carefully

An operational question to consider: one role or two?

Two. "Music Releases" as a revenue stream: who owns the masters?

Three. YouTube revenue: it doesn't happen without a Content ID strategy

Four. SACERAU and neighbouring rights: a real budget line

Five. "Streaming Rights two million dollars": which partner are we talking about?

Budget - let's find a single master version

Organisation chart - strong, with one option to consider

Competitor map - closer to the positioning you're claiming

Funding bodies

What to bring to meeting three

Updated meeting calendar

Meeting

Focus two

Wrap

Closing thought

Hi all, Thank you for the work you brought to our second ses