Understand the Terminology

Understand the Terminology

When you start learning about email marketing, or even if you have been sending marketing emails for a while, it can be tricky to understand the marketing lingo and all the technical terms. Thus, we have put together a glossary of popular email marketing terms to make it easy for you to learn and understand this professional jargon. You can come back to it any time to cross-reference a word or a phrase you are unsure of.

Popular Email Marketing Terms and Phrases

A/B testing

Also called multivariate testing or split testing, it is a way to test different elements in one email campaign - pictures, messages and their location, the subject of the message, the best time to send the email, and much more. It is a recommended practice to help you optimize your emails as well as learn more about your email recipients. Here's a good introduction to A/B testing.